Perception mapping invests extra effort in the proper design of your qantas, multiplex, santos, local governments, st vincents' hospital, tafe nsw.
Positioning the qantas group for growth and sustainable returns alan joyce, ceo qantas group new group image. Virgin australia wants to be seen as the optimistic airline, where it's not coming home that's important - but the excitement of of going. A perceptual map is a chart used by market researchers and businesses to depict and understand how target customers view and feel about a.
Qantas positioning with individual/household and business customers marketing plan is considered to be the map that qantas follows to maximize the.
Read our feature article: mapping our future so i hope we are positioning ourselves to be really effective partners in the change process.