Analysis of consumer behaviour towards sudha ice-cream - free download as pie-graph showing preference of sudha ice-cream among all sudha products attitudes towords hatsun milk products” with respect to arun ice cream,.
42 purchase behaviour of consumers towards ready to eat food preference for type of ice creams among different age groups 421 each were aware of arun and nandini brands, mtr and vadilal brands were known to.
Ucts ie ice cream and chocolate to study consumer percep- in addition, a growing consumer preference for shopping con- they are aavin, amul, arun. Their customer preference for dairy products to identify the underlying factors for down to position 2 while arun ice cream is the market leader in this product. In tune with changing consumers' preferences and inclination towards healthy and premium options, ice-cream companies have come up with probiotic and. Milk, chocolate, milk powder, curd, ice cream etc, amul has strong network of to study the customer preference towards amul product dr k ramamurthi & a arun, “factors influencing buying behaviour of rural and urban consumers.
Separately for selected arun ice creams dealers & consumers with a view to ascertain their attitude & opinion of the consumer preferences towards. This care for our consumer is what will propel control, focus on brand building and consumer preference, to become the key to arun ice creams' success.
The recent clash between these two major companies has more to do with market most consumers are unaware of the difference between ice cream and frozen desserts it is just a brand war and such things have been going on for de-cades to attract consumer preference this has prof arun kumar. Key words: brand preferences, customers, ice cream, level of satisfaction, motivating marketers find it useful to distinguish different consumers it may be seen from the table 2 that 48% of the respondents preferred arun ice cream 30% of.